social ERP next step collaboration customer engagement

Social ERP, the Next Step in Collaboration and Customer Engagement

As the next generation of ERP systems emerges, social ERP applications are proving their value in connecting businesses, both internally and with customers. Social media gives us a great opportunity to rethink how we communicate in business. Tools like Facebook, Twitter, and LinkedIn make communication easy, effective and fun. So, it makes perfect business sense to mirror those social media benefits right within your ERP application—or ones designed to securely integrate with it.

Why Social ERP?

Humans are social beings, so your enterprise is already a social. More specifically, your colleagues, customers, partners, and prospects are already social. Moreover, social technologies, processes, and practices influence how your organization collaborates and does business internally.

Social ERP tools can be effective in the workplace when tied into your ERP solution. User-friendly social applications can help increase productivity and improve collaboration both within your enterprise and among your business partners.

Note social ERP is not the same as integrating ERP systems with external social-media sites. Social ERP apps mirror the functionality of online social networking tools. Their interfaces may act like Facebook, but communications are secure and maintained within your ERP solution.

Benefits of Integrating Social ERP

Social ERP tools can facilitate collaboration and communication among employees and partners using your ERP system. Connecting people quickly and easily enables them to proactively solve business problems together.

Here are the six primary benefits of exploring social functionally for ERP:

  1. Facilitates collaboration and communication in the enterprise
  2. Tracks conversations, projects, and processes
  3. Improves business processes
  4. Documents business processes to support lean initiatives
  5. Enhances customer engagement
  6. Builds and maintain your knowledge base

Analysts are predicting that social media and social apps will become a more significant component of the ERP landscape. Becoming more social can improve your company’s agility and facilitate competitive advantage. Making your enterprise social brings the power of the back office to the front office, helps customers collaborate, and drives growth.

Talk to Strategic about Your Social Needs

We’d love to show you how social ERP could transform your organization. If you’re integrating external social media into your internal and customer-facing communications, talk to us about how can becoming a social enterprise with QAD can deliver results for your organization. Connect with a Strategic representative to learn more.